The Revenant

  Pre-release hype in films is an interesting tool. Its use in the trade has become almost more important than the actual quality of the movie, as most blockbuster releases attempt to build up anticipation to fill as many seats in a theater as possible on opening weekend. The Avengers films, as well as most Marvel movies, rely almost entirely on pre-release hype and buzz as a way to draw in movie-goers, with the most...